Marketing Content Developer
Work-Study Student at Vivekananda Yoga University (VaYU)
Bhumika Parab is an accomplished Marketing Content Developer and a dynamic professional with a unique blend of skills in creative writing, social media marketing, event management, and blogging. Currently pursuing her PhD in Yoga at Vivekananda Yoga University (VaYU), she leverages her academic expertise to craft impactful and engaging content tailored to diverse audiences in the wellness, education, and research sectors.
Bhumika’s professional journey includes over two years of experience in social media marketing, where she has honed her skills in video editing, audience engagement, and understanding platform algorithms. She has successfully managed multiple campaigns and created high-quality content using tools such as Canva, Adobe Creative Suite, and Premiere Pro. Her ability to align content with brand objectives ensures results-driven outcomes.
Her academic and professional achievements are equally impressive. Bhumika holds a Master’s degree in Yoga and Vedic Therapy and has undertaken internships in esteemed organizations like NIMHANS and S-VYASA University, where she gained hands-on experience in neuroscience, yoga therapy, and cognitive assessments. Her training in advanced tools like AFNI, MATLAB, R Studio, and Power BI further enhances her technical capabilities, enabling her to analyze and present data effectively.
Bhumika’s versatility extends beyond marketing and academics. She has significant experience in teaching yoga, conducting health workshops for children, and leading large-scale events, including the Yoga World Cup 2022 and Art of Living Summer Camps. Her leadership roles, such as Vice President of SVYASA University’s School of Yoga, highlight her organizational and management skills.
Additionally, her background in classical music and expertise in Vedic chanting infuse a creative and cultural dimension into her work, allowing her to communicate complex ideas with authenticity and resonance.
With her exceptional combination of creativity, technical proficiency, and a deep understanding of wellness, Bhumika is dedicated to helping VaYU’s mission of blending traditional Indian knowledge systems with modern innovation. She is an invaluable asset to the team, driving impactful storytelling and meaningful engagement across all platforms.